![]() ![]() Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 internacional, which allows the work to be shared with recognized authorship and initial publication in this journal.Ħ. The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.ĥ. The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s) Ĥ. ![]() ![]() The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal ģ. Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal Ģ. ![]() Comparative matrix.Īuthors who publish with this journal agree to the following terms:ġ. This article aims to contribute to a better knowledge of administrative techniques that can help firms - and their executives - improve strategic decision making by choosing the strategy that best fits the competitive environment in which their business operates. The comparison led to the observation that several possible approaches exist, each suited for distinctive businesses and business environments. This matrix is intended to be used in future field studies. Applying the scientific reading method, we conducted a comprehensive review of the literature on strategy to draw up a comparative matrix among the four strategies analyzed so as to discuss the typologies for strategy formation modes. This paper provides an overview of four strategies-Kim and Mauborgne’s Blue Ocean Strategy, Ansoff’s Matrix, Porter’s Generic Strategies, and Hax and Wilde’s Delta model-in order to find the similarities and approximations among them. The use of research to inform strategic decisions is thus important for firms on the path to competitiveness, regardless of their market of operation. Within the context of the globalized environment, competitiveness has become a critical issue for business. ![]()
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